Jay knows that to conserve the wildness that draws so many to Texas, we must imagine and invest in a more sustainable and vibrant future.ĭeep in the Heart is excited to have Texan by Nature on board as our primary sponsor!įounded in 2011 by former First Lady Laura Bush, Texan by Nature (TxN) unites landowners, business, conservation, and civic leaders who believe Texas' prosperity is dependent on the conservation of its natural resources. He serves on the board of several land, water and wildlife conservation organizations, runs a private lands travel company, and lives in Austin with his wife and three daughters.
Jay is a graduate of Williams College and holds an MBA from the University of Texas. Prior to his work in Texas, he worked in conservation in the Brazilian Amazon and Grand Canyon National Park. Jay previously served as Associate Director and Director of Conservation Initiatives for Texas Parks and Wildlife Foundation. He began working with Fin and Fur when he joined the 1,200-mile excursion along Texas’ Rio Grande River as one of the key characters and Associate Producer of The River and the Wall. Jay has dedicated much of his time to creating a campaign to generate awareness for Texas’ most impactful conservation organizations and developing free K-12 educational programming specific to the film. A proud Texan, Masters loves riding a good horse through new country, filming wildlife stories that haven’t been documented before, and using movies to help conserve wildlife and wild places. His films have been distributed on Netflix, National Geographic, STARZ, PBS, and he has worked with The Wildlife Society, Borderlands Research Institute, YETI, Texas Parks and Wildlife Foundation, and other great brands and NGOs. He is the author of two books published by Texas A&M University Press and has written for National Geographic and Western Horseman.
Masters studied wildlife biology at Texas A&M University and founded Fin and Fur Films, a production company specializing in short films featuring wildlife research, conservation, and activism.
He is most known for directing the feature-length documentary The River and The Wall (SXSW 2019 award winner) and for producing Unbranded (Mountainfilm 2015 Audience Award winner).
Ben Masters is a filmmaker and writer specializing in wildlife and adventure stories.
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